WebProNews has a great article on various tips on working with AdSense. It aims to remind those many of us who want to earn from AdSense about many important issues in using it for monetization purposes. One is that although your website is earning tons of traffic, you AdSense earnings might not spike the way you expect it to be because of the market your site caters to.
It also is an eye-opener for those who want to shoot two birds in one stone - SEO and earnings. 
Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.
Indeed, many discerning content writers might hesitate on linking back to your site's content if it's laden with AdSense ads. So the moral lesson here is that avoid crowding your site with AdSense ads if one of your top priorities is it gains some good search engine ranking.
I guess people should exercise more caution when dealing with AdSense. Or anything promising more traffic. There's bound to be a trade-off somewhere in the middle and the deal might hurt you more than you realize. One way to avoid this is to really know and understand how such tools work. And of course, to equip yourselves with more knowledge by reading blogs that specialize in these matters. A little research goes a long way and saves a lot of time.
Posted by: Jay, writer MemberSpeed.com | February 11, 2008 2:23 AM | Permalink to Comment