Now, there are two kinds of directories: paid and free. If you’re basically starting out, you don’t need to go for free. In fact, you can already get as many hits as you like with free submissions in Google, Yahoo, MSN, and DMOZ. There are only two benefits that you can get from paid. First, you can have a sure slot in their directory. Second, you can have the chance to be featured or appear at the first spot in the list, which will definitely be great for your website.
Here are fantastic directory submission techniques for you to ensure increased traffic:
1. Create an appealing title. You basically don’t have to stick to your company name when it comes to creating a title for Web directories. It will only work magic if you’re already popular and you have established your business website even before you have submitted your site to directories. Otherwise, you need to stick to a title that includes your chosen keywords. It doesn’t have to be long either. You can settle for 7- to 8-word title for your site.
2. Choose your categories well. Where you place your website really do matter when you are going to submit your category. It’s not going to be that difficult for you as these are already laid out by directories. Choosing the right category has two benefits. First of all, there’s a very big chance that you will get accepted in directory listings. Usually, they would require the webmaster to select the most fitting category for their website, or else, their submission request will be denied. Second, you can increase your ranking in search engines through the keywords that are being used by the category. If you can’t find the most appropriate category for your site, you can always suggest one.
3. Prepare your keywords. Majority of directories will ask you to enumerate the keywords for your website. It will help directory users search for their much-needed information. There’s definitely a possibility that they can find your website. But because you’re only limited in a number of words or characters, you need to pick keywords that are the most effective for your site. You can make use of Yahoo! Overture and Google Adwords for this. Also, use commas to separate them.
4. Describe your site properly in directories. It’s not enough that you have the most appealing title. You need to make sure too that they also have an idea of what your site is about. That’s where description comes in. Like any other portion of your directory submission, you are only limited by your number of characters. That’s why you need to prepare them beforehand. You can sprinkle some keywords in your description, so it will be easy to search even in search engines.
With directories, they don’t have to be very costly. What it needs is at least 20 minutes of your time. In the end, what you can get is endless traffic for your business website.
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