When you are running an online business and you want to earn a place in Google, you should make sure that you have a good software with you that can help you analyze how you are basically doing in the search engine. It may be in terms of searches or traffic. That’s one of the great benefits of Google Analytics.
But what sets the newer version apart from the old is the fact that it has included Site Search option in the profile. This means you can basically have an idea of what keywords Google users are employing to find your website. Moreover, this feature will also give you an insight on the conversion rate, the site usage, and the overall activity of your online business. 
Moreover, after 2 years, a new version of analytics software has been rumored to be launched a few days ago. Now it's officially introduced. It is referred to as Urchin 6. It is capable of not only assessing the data gathered by Google Analytics but of those stored in your server as well. Thus, you can develop a more comprehensive and detailed evaluation of how your site is actually doing.
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