Social media marketing is the new black. And, the YPN team are certainly wearing it right now with these tips that they provided:
Aside from copywriting, content creation, formatting, and navigation tips, the one that needs more attention is optimizing viral content:
Viral Content Optimization
Make your web site or blog content viral. For example, instead of the traditional “Send-to-a-friend” message, consider the following:
“Tell your friends” is better than “tell a friend.” Suggest telling five or ten friends instead of one. Use multiple address fields, instead of just one, so that the 
message can be easily passed on to multiple people.
Make your content available through RSS feeds. Make sure you put the RSS subscription button in a prominent place. Also provide an explanation on what RSS is, and instructions on what visitors need to do to subscribe to your RSS feed.
Make tagging and bookmarking easy, by including language that encourages users to tag, bookmark and vote for your content.
Broadcast new posts in a newsletter to your subscription list.
Read more details about social media optimization.
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