Everyone's reporting decreases in AdSense earnings nowadays. And the alleged reasons for the earnings decline are just as numerous as those who are complaining about it.
However, it pays to be members of various webmasters' forums such as Digital Point and WebMasterWorld since the wisdom that the experienced forum members impart is just so invaluable.
Here are some tips and thoughts from this one thread on the decrease in AdSense earnings:
1. Keep on improving your site's content.
It's important to always develop your content's quality through updating your content with what your target market will appreciate. Don't use reprinted articles if you don't want to get your site penalized. Optimizing your content properly both for the search engines and readers should help, too.
2. Prepare for the Holiday-induced drop in AdSense clicks.
This can be done either by posting Holiday-relevant content earlier. Creativity will make you worry less about the irrelevance of your site during the holidays.
3. Stop exchanging links with sites not related to your site's theme.
For all you know, your profits' decline is due to Google's banning your site from the top SERPs. And, your site got banned because of your link exchange scheme that actually backfires.
4. Don't fret if your site is still not that established.
Once you hit a higher earning mark such as $100 per day that's when you should worry much over the decrease in AdSense earnings trend that your site is experiencing all of a sudden. That's one of the responses that that thread received. Although it's too discriminating, I think it has its point. Since the volatility of AdSense earnings can't really make one establish a certain amount that his or her site should earn given a period of time.
What are your thoughts on this?
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