Yahoo! Publisher Network has come up with what many regards as YPN's version of Google AdSense's smart pricing.
In our ongoing effort to strengthen our network, we’re introducing a new traffic quality feature called “quality-based pricing.” Under quality-based pricing, the traffic you drive to the advertiser will be priced commensurate with the value that advertisers receive.
It’s an important step that reinforces our overall commitment to deliver long-term success for our publishers, a high-quality experience for users, and high-value traffic to our advertisers.
This may have an impact on your business. When you provide quality traffic to our advertisers, this in turn may lead to better click revenue for you. Conversely, driving poor quality traffic to our advertisers may lead to reduced revenue.
However, no matter how noble this move from YPN, YPN publishers don't think the same. Here's from an upset YPN user:
Publishers want the old revenues back! I’m sure Yahoo has made millions off of just a handful of publishers, why risk that? Unless YPN is cheating the system and giving us publishers the runaround saying and I quote, “Please understand we are in Beta.” which I am sure thousands of publishers have heard this over and over and over and over again… I’m tired of that lame excuse. Give us REAL answers and stop beating around the bush. Why give most publishers the $1000s and $100,000s then within a few months time cut it down by about 80%?!?! Yes it’s very frustrating financially to go from making $100,000 a month down to maybe $2,000 a month within a 5 month span! I just think YPN is just stuck on themselves to make the money and take it away from the site owners that put YPN ads on our website. We should say what we want. not take away a valuable resource like Ad Targeting. Why take it away when it was there to utilize and that is what I did, I utilized it to do exactly what it states in the YPN control panel.
via YPN Blog
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