If you're a frequenter of the Digital Point forum, most probably you have already read about this rumor regarding Microsoft beta testing an AdSense-like ad network.:
To be honest is was actually pretty sweet. I am not going to talk about any 
specifics until is goes open beta but I feel it is a huge improvement in certain aspects. I am just waiting until I can take it for a spin on some of my websites to really get a feel for it. I wish MS would just give me a job so I can help them step it up some more. For any platform for content publishers you really need to focus on the filtering and reports. Those are the two area I use the most so the most attention should be paid attention to them. A close third of course is the ad creation process. Watch out for MS, they are not going down without a fight.
It's suspected to be a form of ContentAds.
via SERoundTable
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