John Chow is an Internet marketing expert that has gone overboard on his link building tactic. Google has penalized his site for his gaming its search engine using the keywords "make money online" as the anchor text linking to his site whenever bloggers looking for a linkback write reviews for his site.
Here's how John Chow concedes:
Live By The Google, Die By The Google
This a good time to remind everyone that if you live by the Google, you’ll die by the Google. I do not depend on Google for my traffic and neither should you. Thousands of people have this blog bookmarked and nearly 6,000 read it by RSS. Way too many webmaster put too much time and effort into Google to try and gain a number one ranking. Google doesn’t stand still (they can’t afford to). They are always tweaking their search system so the chance of holding a number one spot forever is next to zero.
You should work on getting Google traffic for your blog, but you shouldn’t do it the exclusion of everything else. If all your traffic is coming from Google, then you need to work on getting other traffic sources. You are in a very scary situation. It’s like having all your blog income generated by AdSense. If that’s all I did, this blog would make only $1,000 a month instead of $10,000. Don’t put all your traffic eggs in one basket.
I am 100% positive that Google will eventually restore my number one ranking for my name. Right now, they look pretty stupid. Do a search for John Chow and you’ll get page after page of sites talking about JohnChow.com, but JohnChow.com isn’t the number one result.
Will Google change its mind and give back the SERPs throne to John Chow? We'll see..
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