Tumri Inc, which is from name of an Indian music genre called Thumri, is said to be planning to set up the first online merchandising network ever, according to Donna Bogatin of ZDNet.
Tumri Publisher is a new online ad network that is offering a new way to serve ads:
A fully-automated online marketing program for merchants who are seeking better results from below-the-line marketing investments (AdPod), for content owners looking for new sources of revenue (Publisher); and for consumers who want more relevant offers presented to them (Network). Tumri earns all of its revenue by delivering premium customer leads to merchants on a pay-for-performance basis, using the retailer's catalog data feed as the primary input. Tumri pays content owners for the use of their ad inventory on either a CPM or revenue-share basis.
That AdPod option is a new online ad method that allows publishers to create ads that feature products from thousands of merchants such as Amazon.com and Wal-Mart.
Here are the revenue sharing methods of Tumri:
1. Click Through Revenue Share for products that are merchandised from Tumri’s “Pay per Click” merchants determined by valid click-throughs emanating from the AdPod(s) on the Publisher’s site during the calendar month.
2. Pay Per Order (commission) revenue share for products that are merchandised from Tumri’s “Pay Per Order” merchants determined by orders that originate from the AdPod(s) on Publisher’s site during the calendar month. "
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