When words aren’t enough, allow a picture to say it for you. This seems to be the point that Google's Video Adsense is trying to make. Video Adsense consists of a user-initiated click-to-play video ads which will be displayed on the subscriber's website. The video ad will appear as a static picture that will only play once a user clicks on it, so website owners and bloggers don’t have to worry too much about intrusion. The sound can also be manipulated by the users.
The nature of the video ads may either be contextually- or site-targeted. With contextually-targeted video ads, publishers will earn for every click that leads to a particular advertiser's page. Publishers get paid through CPM for site-targeted ads.
Pros and cons of having Video Adsense on your site
Video Adsense has the potential to become the next big thing for publishers, offering them an innovative way to reach more audiences. Publishers also have a good amount of control over how the videos are played and when the ad portion of the video will appear.
Video Adsense is also a new way to provide the advertisers with a fresh method of reaching a wider audience without the expensive cost traditional broadcast media methods provide. This will attract more advertisers to submit video ads, allowing publishers to have more choices in the future. Better yet, there is potential for increased
revenue thanks to increased ad auction competition, not to mention a chance for the video ads to become viral. Publisher sites also become more attractive and relevant to users.
On the downside, this is fairly new and still gaining momentum. There is not a whole lot of selection for video ads. The appearance of ads is still also dependent on the quality of your site. If your site offers no relevance, don't expect to be wooed. As with its textual Adsense, Google does not disclose how much earnings bloggers can get from Video Adsense. They will also not guarantee the ads' earning potential.
So is the change good? It remains to be seen, although Google is confident its new offerings will increase value not just to advertisers but also to publishers. Innovation is key to growth, though so these two newcomers just might be worth a try.
