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Apr29
Ask.com Launches Contextual Ad Network No Questions Asked

In partnership with IAC Advertising Solutions, Ask.com launches a contextual ad network for IAC's trusted publishers to get more profit from their content with the help of the contextual ad serving technology.

According to the press release, here are the benefits of contextual advertising, which translates to the features that they will be implementing on this contextual ad product.

    Increased Page Yield
     *    Higher revenues due to an established and growing advertiser base
     *    Improved relevance and higher yields than ROS/RON CPM ads
     *    Customizable yield thresholds to support page yield management
     *    Self-serve revenue reporting portal
     *    Revenue reporting across multiple channels and products

    Enhanced Editorial Control
     *    Customization of ad look and feel (background color, font, layout,
          graphics)
     *    Customizable relevancy settings to meet user experience goals
     *    Editorial control of advertisers (competitive advertiser blocking)
     *    Editorial categorization of site pages is supported

    Improved Integration Capabilities
     *    Contextual ad tags can be served via existing publisher ad servers
          (i.e. DFP, AdManager)
     *    Standardized ad tags promote quick and easy implementations with little or no maintenance

According, to Search Engine Land, here are two unique features for Ask contextual ad publishers, which are not currently available for AdSense and YPN publishers:

1. Publishers will be able to set "page yield thresholds"

2. Publishers will be allowed to set "relevancy thresholds."

However, SearchEngineLand's Barry Schwartz clarified that Ask contextual ad network will be open to third party publishers most probably during the next quarter.

Excited yet? Let's wait until it opens to the public, shall we?


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