Sure, you've been optimizing for AdSense ads to get you great CTR. But how about for your YPN ads? Although the two ad networks may have almost the same rules to get relevant ads. How about knowing the facts straight from the Yahoo! Publisher Network team itself?
This is from the "Optimizing for Relevancy" series that the YPN bloggers have been sharing.
"Content Don’ts
The things below can result in us displaying all sorts of wacky and random stuff on your page. You don’t want that, we don’t want that, and your users don’t want that.
1) Don’t use unnecessary code. If you right-click and “view source” on your webpages and don’t like or understand what you see, it’s time to get to work.
2) Don’t use unnecessary language.Remember high school debate class? You were told to find an argument and stick to it. No wishy-washy-ness. Well the same thing goes for pages that do well with contextual advertising. When a page contains unnecessary words or too many topics, we get lost somewhere around your third rebuttal.
3) Don’t try to take shortcuts around lack of content or traffic. You don’t want to take actions that bring low-quality traffic to your site (such as people who were duped into coming to your site in the first place), and you should avoid using content that appears elsewhere. Be an original! If you have to stop and wonder if a given practice is bad or not, it probably isn’t something that you should be doing.
4) Whatever network you use, don’t violate “Terms of Service” or “Terms and Conditions.” These terms are in place in order to protect advertisers. Remember, without advertisers, there is no network. And all of the advice we’ve given you up to this point would be for naught."
via YPN Blog
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