The testimonies of AdSense publishers who succeed with their ad experiments are most of the time a joy to read. Such is Brian Turner a small business consultant, who shared how he increased his AdSense earnings by a whopping 50%.
With this increase in earnings, he will be able to pay off the monthly mortgage repayments on a detached 4-bedroom house in the UK. And UK is such a costly place to live in, right?
So how was he able to increase his AdSense earnings?
I had the basics set up - trying to blend in the ads to look like cont
ent, and I had also tried to set up ads in heatspots, ie, where visitors were most likely to look. Of course, the sites were always search engine friendly were possible to help capture traffic from Google, Yahoo, MSN, etc.
Aside from the ad placement techniques, content development, identification of the most profitable keywords, he also used the 300x250 ad format, which is according to an AdSense representative Brian had talked with is a very in-demand ad format by advertisers. And guess what? It's also considered as one of the best ad formats because it is with this format that the Flash video formats will be pushed in.
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