Viva9 launches its contextual advertising offer - ContentLink, which is in collaboration with Kontera's in-text advertising.
ContentLink is a proprietary In-Text technology which currently serves several thousand online publishers, including a few hundred forums, blogs, product review sites and other forms of user-generated content worldwide. The technology analyses a publishers website in real-time, determines what the most appropriate topics of the page are, and then chooses keywords and advertisements that are most relevant to those page topics.
ContentLinks appear as distinctive links utilizing a unique double-underline format. When the site user mouses over the ContentLink an ad-layer appears containing the relevant advertising information. The prospective customer sees the text ad, complete with logo or other graphic elements, and only upon click will the user be directed to the advertiser's website.
Viva9's CEO, Shane Murray says that research results show that in-text advertising is more effective than pay-per-click advertising model, making in-text advertising the next logical step in giving their clients a more complete set of ad solutions.
I'm not so fond of in-text advertising though since pop-ups that show when I place my cursor over a link annoys me and I don't want my visitors to experience such.
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