
The continuous increase of mobile phone users is giving inspiration to many businessmen to cater to mobile advertisers. And one solution to this demand for mobile ad services is Medio MobileNow Ad network.
Advertisers will obtain the following benefits from Medio MobileNow:
-- Classic direct-response ads with "respond now" objectives, such as
buying flowers with a phone call.
-- Targeted sales for mobile content providers, including downloadable
content such as ringtones, games and wallpaper.
-- Relevant traffic for independent mobile sites.
-- Branding within a search context, such as advertising a new movie when
someone searches for a film star's wallpaper.
-- Driving Pay Per Call for local advertisers. Together with Ingenio,
Inc., Medio also announced today a partnership to feature Ingenio Pay Per Call® listings within the Medio MobileNow Ad Network, which will enable both national and local marketers to run effective mobile campaigns and only pay when a consumer initiates a call to the advertised business from their mobile phone.
As for the publishers or mobile site owners...
In addition to bringing enhanced revenue to operators, Medio will share ad revenues with participating independent mobile site owners, creating new incremental revenue streams from serving targeted ads. At no risk or cost, and with minimal setup, Medio will handle ad sales, process targeted ad delivery and offer online reports. Mobile site owners can also participate as MobileNow advertisers, driving additional content revenue through traffic growth.
Advertisers and mobile site owners can participate in the Medio MobileNow Ad Network via an intuitive online interface, making it easy to start an ad campaign, submit creative, configure ad serving, track campaign performance and generate revenue reports at www.mediomobilenow.com.
via dBusinessNews






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Posted by: Ira Borden | June 6, 2007 12:40 AM | Permalink to Comment