Claiming to be working out on Google AdSense's weakness - letting the advertisers win in the pricing fight, ContextWeb, another contextual ad network is letting publishers to dictate their CPM fees.
While most current ad networks allow advertisers to choose the price they're willing to pay, and require the publisher to accept that bid or hit the road, ContextWeb is promising publishers a new level of control over the pricing of their ad inventory. Under Open PO, a publisher will tell ContextWeb the minimum CPM they'll accept, and only those ads exceeding that price will be shown. If an ad does not fit that requirement, ContextWeb can serve an ad from a competing ad
network of the publisher's choice. ContextWeb will continue to give pricing control to advertisers as well, offering CPA, CPM, or CPC models for its ads.
But how will advertisers get attracted with those who sign up for ContextWeb's ad network? Unless many of the Google AdSense premium publishers turn to ContextWeb, it might be hard to get the attention of those cheapskate advertisers.
Read more from ContextWeb's blog
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