A few months after the rumors were heard about Google acquiring AdScape, a small in-game advertising company based in San Francisco California.
Here are the FAQ's of the acquisition straight from the AdScape site:
Q. What is Adscape Media?
A. Adscape Media is a small in-game advertising company based in San Francisco California. Adscape Media offers dynamic delivery of advertising with plot and storyline integration - making its solutions a truly interactive marketing platform. Adscape Media supports sophisticated demographic and geographic targeting and also provides a robust reporting interface for marketers.Q. Why did Google acquire Adscape Media?
A. In-game advertising is an area where we believe Google could add a lot of value to users, advertisers and publishers. Adscape Media's technology and talented team are a great addition to Google's current advertising solutions for advertisers and publishers.Q. What are the terms of the acquisition?
A. The terms of the acquisition are confidential and the deal is officially closed.Q. How much did Google pay?
A. The terms of the acquisition are confidential and the deal is officially closed.Q. Will Google assume full operational control of Adscape, or will Adscape remain autonomous?
A. We are excited to have the Adscape team join the Google team. We will work together on moving this project forward.Q. Why did Adscape Media decide to sell to Google?
A. We found that there was a great fit with their technology, team and culture.Q. Has Google previously incorporated in-game advertising into its ads services?
A. No.
via InformationWeek
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