Making money online through Adsense and other ad networks

There's a discussion over WebDigity forum  about this new ad format from AdSense with a bolder and bigger "Google" on its ads by Google part. It's funny while others die for getting that signature out,  now Google is making a bolder appearance of it.

Here's one comment from one of that forum's members:

Seems like it is counterproductive. It's like being shouted at, "Just in case you don't realize that this content is an ad, WE'RE GOING TO MAKE SURE YOU SEE THAT THEY ARE GOOGLE ADS."

To me it takes away from the ads and were I an advertisor, I would not be happy. Is G more focussed on advertising themself or their advertisors?

What's your take?