
However, I didn't know that many Adsense publishers have noticed this irregularity, too and didn't waste time on informing the big G about it. So, voila! Here are the reasons that the Google Adsense team revealed behind the channel vs. aggregate data irregularities:
1. Your ads are being tracked on multiple URL channels.
2. Your ads are being tracked on both a URL and a custom channel.
3. Your ads are being tracked on multiple custom channels.
So it's all about tracking multiple channels, huh?
More details from the Adsense Blog.






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