Making money online through Adsense and other ad networks

In the game of the online advertising, the two major players are Yahoo and Google. However, a private company with the moniker of Quigo is starting to win some of those two's market.

Quigo boasts about its product, Adsonar, which like Google's Adsense and Yahoo's Content Match, serves relevant ads for a publisher's site.

Amongst the recently won clients of Quigo is ESPN, which will launch Adsonar this fall. Other sites that chose Quigo's approach over the two online advertising giants are ABC New, Fox News, Martha Stewart, Lonely Planet and USA Today.

What is Quigo's selling point, you might ask? According to Greg Sterling, principal of Sterling Market Intelligence, an Internet advertising research company...
"Quigo is not trying to be an online media company competing with "old" media firms for traffic and ad dollars. Quigo isn't billing itself as a site where people can go to check e-mail, read news, look at job listings or watch videos. Quigo is benefiting from a perception of independence. There is general angst about the power that Google and Yahoo have and Quigo is able to sell against that. They have quietly replaced Google and Yahoo in a lot of newspapers for that reason."

Via CNN