From Bluetheory, which is a content-based method of serving relevant ads, BlueLithium has shifted to behavioral targeting through understanding the "clickstream" of users.
"Each of those ads drops a cookie on your browser, and when you show up on another site that serves BlueLithium ads or on one of its advertisers' Web sites, it adds that history of clicks to its database. Using this "clickstream" data, it determines within 10 milliseconds which ad to serve up the next time you come to any of the 1,000 handpicked sites where it buys ad inventory."
This behavioral targeting sounds like a marketing jargon which only meant stalking user clicks, am I right?
But what's controversial is that Gurbaksh Chahal, Bluelithium's founder thinks that
"Google is a one-trick pony when it comes to Web ads. "They've miserably failed in the last year with display ads," according to him. Chahal predicts that soon banner ads will rule again. Banner ads will be used to track audience behavior. - CNN
We'll see...
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