Although rumors spread about Google Adsense getting smarter when it comes to pricing to the detriment of its publishers, business models such as online dating websites start to fall in love with Google Adsense's help in improving their profits. Such Adsense feat has reportedly even made one - SparkleRoad.com drop its paid model altogether and just rely on Adsense for its revenue.
It's an old news to many that aside from websites and blogs, search engine directories, article directories, and yes, even online dating sites with thousands of click-happy members can benefit from Adsense, but to totally get hooked with sudden spike of income from this PPC revenue is still one risky business move to make. Of course, it would definitely be wiser if these online dating sites add other ad networks. However, with more ads comes the risk of turning off visitors. Hmmmm...
Do we sense the rise of another plentyoffish here or will it be another case of irreconcileable difference?
Full press release here.
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