The results of that week were quite revealing as when digging through the numbers we encountered some untargeted advertisements, RSS feed ads, behavioral targeted ads in the Denver Airport, growing eCPM and click value for the ads, and some sporadic under-performance at times. We’ve also been surprised to login occasionally to find earnings and CPM numbers for off-days or weekends shoot through the roof, which is the opposite of most advertising trends on this site.
They'll actually extending the test to 30-days. I'll be waiting for the results of their tests as these would be very useful information.
The general comments so far is that google still has more advertisers in their network (which is natural) and that google's contextual algorithm is more superior than that of yahoo's. Although there are certain niches where yahoo has been performing better.
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