
Well, the answer is, probably not.
While on some occasions I still use the same color palette for my content links and adsense links, Joel Comm suggested to use Blue for links. I did some tests and found out that on some occasions, using blue for links regarless of what color you use in your other links can result to a higher CTR.
I believe this is due to the fact that we have been "programmed" by the browsers to see any underlined blue text as a link such as this. It is a psychological thing and therefore, you might discover that setting your adsense links to blue even if you other links are of different color, will result to an increase in CTR.
Check it out, do some tests and see if it helps.



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Agree with you. Blue is the most adequate color for ads.
Posted by: Zack | August 24, 2006 9:13 AM | Permalink to Comment