According to her,
Back in the early days of AdSense, publishers had the ability to "hide" the Ads by Google branding on the ad units, and most people definitely saw a higher CTR when the branding was gone. The primary reason for this was very simply that the ad units weren't branded as advertising, and people seemed to give them a second look. However, advertisers weren't quite as happy about the situation, especially when publishers then tried to disguise these unbranded ad units as links within the webpage or article, hoping visitors would click them and not realize they were actually ads.
I hope that they'll eventually implement that. I strongly believe that it will result in higher click through rates. Adsense publishers can blend these ads better if it was unbranded.
» AdSense Ad Format with a More Pronounced Ads by Google from OnlineAdSwami
There's a discussion over WebDigity forum about this new ad format from AdSense with a bolder and bigger "Google" on its ads by Google part. It's funny while others die for getting that signature out, now Google is making ... [Read More]
Tracked on: December 27, 2006 1:38 AM | Permalink to Trackback