Making money online through Adsense and other ad networks

Were you using AdLogger? Most probably you've learned about its MIA development now. Too bad since it's one of the best AdSense tracking tools that doesn't cost a thing.

Since we're into anything free, I'm quite sad to say that Asrep - this other ad tracking tool that I've just known about recently costs $50. Yes, its full-version does not come for free.

However, a yay for us freebie-lovers since its trial version which can be used infinitely or just as long as its makers keep it that way, is free!

So what are AdSense publishers allowed to do with the free version?

    * Click fraud detection and prevention tools.
    * Domain, page, directory and and sub-directories reports.
    * Channel reports.
    * Referrer domain, page, and search term reports.
    * Visitor IP and Country.
    * Reports of Ad Unit Colors and Formats.
    * Search box search term reports.

via Aufklarung PlayGround

What is eCPM? For the uninitiated, eCPM is the result when you divide your total earnings by to total number of impressions and then multiply it to 1,000.

For experienced AdSense publishers, experimenting on their AdSense sites' performance is almost impossible without this metric.

So you're itching to know what can possibly increase your AdSense earnings through increasing AdSense eCPM by 50%?

Everton Blain of Connected Internet says it's Section Targeting. 

Nothing new about this tip but just to show you another proof that it does work immensely well.. 

...last week I realised that what had also happened was that November was also when I started experimenting with my new Eureka theme, and my Adsense Section Targeting was missing. Literally the second I added Adsense Section Targeting by eCPM started to increase and 4 days later it’s up 50%!

WebProNews has a great article on various tips on working with AdSense. It aims to remind those many of us who want to earn from AdSense about many important issues in using it for monetization purposes. One is that although your website is earning tons of traffic, you AdSense earnings might not spike the way you expect it to be because of the market your site caters to.

It also is an eye-opener for those who want to shoot two birds in one stone - SEO and earnings. 

Put too much emphasis on AdSense and your site may be linked to less. The more available space you dedicate to AdSense on your site, and the less you differentiate between ads and content in your design, the more money you earn with the program, right? Not quite. While pushing the AdSense may result in short-term gains, it might also convince some visitors that the site is too crowded to be worth visiting again. And some of those visitors may also be bloggers or other people who might otherwise help to promote your site with links to it. And the less your site gets linked to, the less traffic it gets, meaning AdSense revenues may go down in the long term.

Indeed, many discerning content writers might hesitate on linking back to your site's content if it's laden with AdSense ads. So the moral lesson here is that avoid crowding your site with AdSense ads if one of your top priorities is it gains some good search engine ranking. 

From about a 100-user trial, the AdSense revenue sharing program it has launched in partnership with YouTube is now open for US and Canada publishers. Hurrah for video makers and patience for non-US and Canada publishers.

YouTube said it will screen prospective participants, with a focus on video creators who regularly add new content to the site, who already have a following and who comply with the site's posting guidelines.

The video creators decide which of their videos they want to include advertising. YouTube didn't say what share of ad revenue its partners will keep, but generally firms that originate videos keep a majority of ad revenue associated with their content.

Revver and other video sites offering revenue sharing should be getting nervous now. 

via 

CPM-based ad exchanges are becoming the rage nowadays with ad networks. Examples of these types of ad networks include Right Media, AdECN, and the one that's gaining the most momentum - ADSDAQ.

ADSDAQ offers a self-service exchange where publishers set their prices, and ad networks buy directly. ADSDAQ opened its doors to publishers in October and immediately became the 23rd largest ad network. 

Here is how ADSDAQ it claims to fare compared to Google AdSense and other ad networks. Be the judge.

 

 

 

VIA 

 

Aside from writing quality content, there's a wide variety of techniques you can use to keep your blog sticky and keep on converting. Here are more ways to decrease bounce rate:

Display only partial posts.
If you want more clicks on your site, don’t post the whole write-up on one page.  Instead, show only the first paragraph or a few sentences to whet your readers' appetites.  If you prefer, a short but appealing description of the write-up will help you do the trick.  Provide a link that says 'Read more' below the paragraph that readers can click on to access the rest of the write-up.

Post a series of write-ups.
If you have an interesting article to write and foresee that it's a long one, write a series of articles that you post over a short period of time.  Your readers will then go back to your site and click on the necessary links.

As mentioned on the first post about bounce rate, the goal is to decrease it if you want a better flow of traffic in your site. 

To decrease the bounce rate for your website, here are some things you can do:

Provide valuable content.
Great content is always a hit with readers.  However, don’t place all your hopes of decreasing your bounce rate on just one article.  Write as many great articles as you can, gradually building your readership base.  

As more and more people discover your website, the more buzz it will receive.  Visitors who come to your site are also more likely to check out your other offerings, effectively decreasing your bounce rate.

I've been meaning to post about this new ad format from AdSense, the scrollable AdSense ads but wasn't able to until I've noticed their existence on my own sites. I had some fun doing the scrolling but when I've thought hard about it, I wonder how this new ad format will impact my AdSense earnings which has sunk this holidays.

What? You haven't seen them yet? See this scrolling AdSense ads video taken by Eric Giguere.

Is your bounce rate too high?  That's a sign something is wrong with your strategy as a website owner or blogger.  The bounce rate is an indication of your site's usability and appeal but only if it's a low number. 

A high number means people are leaving your site as fast as they log on.  Your goal then is to decrease the bounce rate of your website to increase your topic.

What is a bounce rate? 

The bounce rate is the percentage of visitors that go to your site, probably stay awhile and then exit, leaving your links untouched. 

They were probably brought there through a search engine or they probably found your website by clicking on a link.  When this happens, it's not good news for you. 

How lucky could WordPress bloggers get with these newly-released WordPress themes that already have the AdSense publishers in mind?

They're not just nice monetization-wise but are also nice to look at too. Check out these these AdSense ready themes:

Deep Blue - the popular blogging tips site Daily Blogging Tips theme. 

Grey Icon - a minimalist WordPress theme with blocks of sidebar ads.

My April Reloaded - a cool WordPress theme with sidebar block ads. 

Have fun dressing up your blogs with these AdSense ready themes!